team
the humans behind estrad.
two co-founders run every engagement, backed by a network of senior operators we bring in when a program calls for more human-power. people we know and trust to do good work.
the co-founders
anna
co-founder
Has spent her career in product and business leadership, spanning enterprise scale at Unilever and Axfood, through adtech and startups, including time in Silicon Valley.
Builds things for a living, most recently deliberate AI systems. A fractional CPO turned AI implementation strategist.
Ships projects, opinions, and slides with Claude Code and good vibes. Also an active angel investor focused on female-founded companies, and partner at RadCap.
Believes joy is a valid signal, not noise. If the work isn't fun, something's worth fixing.
valli
co-founder
Over a decade in tech, with experience spanning from co-founding an IT and design agency, to freelance product development and digital marketing.
Has been building conversational chatbots since they were still really bad, and most recently comes from a startup building an AI agent deployment platform.
One of the driving forces behind Women in AI Sweden since 2020, she's also an active angel investor and co-founder of RadCap.
Loves connecting people and believes tech should be helpful. If it isn't, it's not being used right.
the network
senior operators, on call.
the two of us run every engagement, but some programs need more human-power. we work with a vetted network of senior operators who plug in when the work calls for them. you will get to meet everyone involved in your program.
editorial leads
senior writers and editors who run the publishing cadence with you, briefed like part of your team, scoped to the program.
product & B2B marketing operators
campaign and lifecycle hands who've shipped programs at scale, brought in when a launch or a quarter calls for more horsepower.
automation engineers
builders who turn workflows into agents your team can actually own. they design the job, then hand it over.